Hi and welcome back.
This week, as well as continuiing to design, edit and take pictures, I want you to consider a little media by those people mentioned in the title.
Blumer and Katz pioneered media understanding by shifting emphasis away from the media product (in your case magazines) and on to HOW people actually use them.
What enjoyment do you get out of reading a particular magazine or watching a particular film or soap?
I want you to consider how their 1974 work relates to your own magazine.
Young and Rubicam's work is an extension of B&K. It investigates Maslow's investigations and brands the consumer in to a specific type.
Do some reseach in to the 4Cs (four consumers) and B&K work. We'll discuss in lessons and see how this can be applied to your magazine evaluations and blogs.
:-)
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